Camp Yerba is the inaugural camp experience by Yerba Madre. Built around four days of shared rituals, outdoor adventures, and communal experiences, the camp fosters connection through a layered sense of culture and belonging in the Yerba community.

Forth+Back developed the visual identity for the experience, crafting a distinct camp aesthetic that extends the Yerba Madre brand while standing as a world of its own. The system spans environmental graphics and banners, to House identities, merchandise, and wayfinding, bringing the spirit of Camp Yerba to life through a cohesive visual language.