Camp Yerba is Yerba Madre’s inaugural camp experience, bringing its community together for four days of outdoor adventure, shared rituals, and unforgettable moments in the heart of the Pocono Mountains.
Forth+Back developed the visual identity for the experience, creating a distinct camp aesthetic that extends the Yerba Madre brand while standing as a world of its own.
Inspired by the nostalgia of summer camp and the natural character of the Poconos, the identity spans environmental graphics, banners, House systems, merchandise, signage, and wayfinding, bringing Camp Yerba to life through a cohesive visual language that feels both familiar and uniquely Yerba.
