UCR Arts is an art museum and cultural center affiliated with the University of California Riverside. UCR Arts is comprised of two connected institutions, The California Museum of Photography, and The Barbara and Art Culver Center of the Arts. Our studio worked with the campus and the museum to develop a new visual identity that was able to house these two arts institutions under one roof.
As a way to showcase the museum’s different offerings, we developed a flexible identity system that could expand and contract. This identity system was continued across a variety of collateral, allowing layouts to adapt in order to accommodate art of all shapes and sizes. This visual “connective line” represents both the relationship UCR has to the arts, as well as a symbolic union between the two affiliated institutions.