Alongside the campaign identity for the Nike Football 2023-24 NFL season, Forth+Back was tasked with creating the identity for Nike's Kickoff Classic —an annual high school football event hosted on the Nike campus. Using the language that was established for the overhead campaign, the studio created additional icons, patterns, and layouts to use throughout the event. Assets were printed and applied to all levels of the event from larger-than-life field graphics and full building takeovers, to smaller more intimate moments found on stickers, wristbands, apparel and more.
