The Athletic is a leading sports website that delivers comprehensive coverage of sports events and stories. With a vast array of news, analysis, and features, The Athletic caters to the interests of both casual sports fans and avid enthusiasts. Recently, we collaborated with the production company Ways & Means to create motion titles for The Athletic's latest campaign, "Every Second Tells a Story."
This campaign resulted in two commercial spots—highlighting both football and basketball. Together with Ways & Means, we aimed to bring The Athletic's campaign to life and engage sports fans with an emotionally resonant message.