The Athletic - Every Second Tells a Story

The Athletic is a leading sports website that delivers comprehensive coverage of sports events and stories. With a vast array of news, analysis, and features, The Athletic caters to the interests of both casual sports fans and avid enthusiasts. Recently, we collaborated with the production company Ways & Means to create motion titles for The Athletic's latest campaign, "Every Second Tells a Story."

This campaign resulted in two commercial spots—highlighting both football and basketball. Together with Ways & Means, we aimed to bring The Athletic's campaign to life and engage sports fans with an emotionally resonant message.

Produced By: Ways & Means
Design: Forth+Back - Tanner Woodbury - Nikolos Killian
Animation: Down the Street
Project Manager: Forth+Back - Ariel Barnes
Client: The Athletic