3AM / Wild Card partners with entertainment creators and brands to expand their worlds through in-world content and experiences. For their year-end study, Cheat Codes: Gaming, Worldbuilding & the Brand Opportunity, our studio helped design a printed booklet housing facts, figures, and findings. We developed layouts and typography inspired by classic video game aesthetics. The cover was printed with a holographic foil stamp that reflects the spectrum of colors used within the sections of the booklet.
