Craft Boxing: Rhythm Season

  • Apparel
  • Art Direction
  • Campaign
  • Identity Design
  • Illustration

Craft Boxing is an authentic boxing company owned and run by George Forman III. Craft Boxing offers boxing training through specialized trainers with both online tutorials as well as on-site gym locations. They also offer brand equipment and apparel through limited releases that drop each season. To kick off their first collection, titled Rhythm Season, Forth + Back designed select apparel items, as well as art directed the overall look and feel for this specific release. Rhythm Season is all about the cross over of jazz culture and boxing. In this way, the studio created a flexible identity that could move dynamically in and out across apparel and campaign materials—rhythmically changing to its environment.